In 2004, a Chinese overseas student from Zhejiang Province went to France to continue his study. He spent his first three years in Brest, a city in western France. In 2007, he left for Strasbourg, a city where the bicycle was very popular. To the residents there, riding bicycles had become a part of their daily life.
Because of this experience and fascination for the Tour de France, a plan formed and became increasingly specific in his mind: Registering a French brand and manufacturing the best bicycle in the world. In order to realize his dream, he made great efforts to contact with the best bicycle design expert in France, thus, a new bicycle brand, MALAK, emerged.
In 2011,having returned to China, after several setbacks our protagonist contacted with Mr. SHEN Haijing, Chairman of Zhejiang Vastmickey Vehicle Industry Co., Ltd. Mr. SHEN was a young entrepreneur who was also fascinated with cycling. The two like-minded young men decided to implement the MALAK plan jointly. Soon, a modern bicycle production workshop with the investment amount reaching to RMB 200,000,000 was completed in Suichang, Zhejiang. In addition, they also brought in a batch of outstanding professionals of bicycle production industry and entrusted Hangzhou Shuanghai Industrial Co., Ltd. with the sales of MALAK Bikes and E-commerce platform operation. In 2012, an intercontinental bike team named after MALAK—China MALAK Intercontinental Bike Team registered successfully in UCI. At the same year, they signed a contract to cooperate comprehensively with “Bayi”Bike Team of the Chinese People’s Liberation Army.
On the Shanghai International Automobile Industry Exhibition held in April this year, MALAK Bike offered its maiden show. Over one years’ hard work gained a profitable return on this show and MALAK Bike won industry’s high praise and customers’ approval. Moreover, the workshop covering an area of over 100 mu (1 mu=666.7 m2) with RMB 200,000,000’s investment was going to be put on production on May 16. At the same time, the newly built MALAK Bike Team is actively preparing for the annual Tour of Qinghai Lake. This young team will compete with many the world top bike teams.
It is sure that the development and growth of a new brand will not be that smooth. However, as archaism says: The movement of heaven is full of power. Thus the superior man makes himself strong and untiring. And “constantly strive to become stronger” is just the most worthy pride quality of all the MALAK persons. Born in France and growing in China, MALAK Bike will have a brilliant future. |
